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MAKE Audience

MAKE readers are technology enthusiasts and weekend tinkerers with the desire to experience and express their own personal power of creativity and invention, by using and sometimes reusing technology to build things that are not instantly obvious.

Motivated by the belief that "everything is hackable," the MAKE reader possesses an uninhibited curiosity with taking things apart, then reassembling in a very unique and often extreme fashion. They are driven by the pride, satisfaction, and the simple joy derived from build-it-yourself technology projects. MAKE is their guide.

Age: 30-54
Sex: 90% male
HHI: $108,900
Education: 85% college graduates

MAKE Print Magazine Advertising Rates

Display

Freq.	Spreads	Fulls	1/2
1	$7,000	$4,435	$2,795
2	$6,295	$3,995	$2,475
4	$5,589	$3,495	$2,155
6	$5,307	$3,295	$1,995
8	$5,043	$3,125	$1,895

Premium Placements

Freq.	Cover 2	Page 1	Cover 3	Cover 4
1	$5,375	$5,375	$5,145	$5,600
2	$4,755	$4,755	$4,565	$4,965
4	$4,080	$4,080	$3,912	$4,254
6	$3,875	$3,875	$3,720	$4,045
8	$3,531	$3,531	$3,393	$3,680

Marketplace-4 color
Freq.	1/4 Page
1	1,095
2	985
4	885
6	840
8	800

Issue	Topic	Close Date
March 2008	Magic	January 4, 2008
June 2008	Optics	April 2, 2008
September 2008	Music	July 9, 2007
November 2008	Spy Tech	September 28, 2008
March 2009	SteamPunk	January 9, 2009
June 2009	Off the Grid	April 2, 2009
September 2009	Robots	July 1, 2009
November 2009	Citizen Science	September 27, 2009